With the tagline "knock out animal abuse," People for the Ethical Treatment of Animals' (PETA) new 8-bit style beat 'em up lets you take on "animal experimenters" using real MMA fighter Aaron Simpson and Georgi Karakhanyan, with Octagon Girl Arianny Celeste. Cage Fight: Knock Out Animal Abuse lets players beat up waves of "scummy animal experimenters and free animals from painful laboratory tests."
"Cage Fight doesn't just show you how animals suffer in laboratories—it gives you the chance to combat cruel animal experimenters, both in the game and in real life," says PETA Director of Marketing Innovations Joel Bartlett. "While you're pummeling sadistic experimenters with MMA fighters' fists in the game, you can use PETA's website to fire off protest letters to real-world institutions that cage, poison, and kill animals."
Cage Fight: Knock Out Animal Abuse joins PETA's other games including Mario Kills Tanooki, Pokémon Black & Blue: Gotta Free 'Em All, and Super Chick Sisters.
You can check out the game here. You can also check out an interview with some of the MMA stars that worked with PETA to help make the game here. For a change, this PETA game focuses on an issue instead of making a point about an imaginary video game character.