EA: We Are Not Tone Deaf to Criticism

EA Labels president Frank Gibeau has said that EA is not tone deaf to the vast amount of criticism it receives and has responded to that criticism even when he thinks it’s not fully justified. EA's most damning criticism this year was winning the dubious distinction of being named the 2013 Worst Company in America by the Consumerist survey in April. Those results were based on voting by consumers.

"That type of feedback is disappointing personally for people inside of EA because we love our company and the games that we make," Gibeau told the BBC related to "winning" that award. "We're in the business of entertaining and exciting people, and when our business policies get in the way of that and we hear this reaction and see this feedback we have to take note of it. We're not tone deaf."

Gibeau also said that EA's recent series of staff cuts were necessary because all companies must react to the markets in which they operate.

"In the console business there frankly isn't much of a business for games outside of the top 20," he added. "You have to really get into the charts to make the initial investment in these games work. We're really trying to create epic products that have a chance to reach the widest possible audience."

Gibeau said that it is investing heavily in game engine technology to be used for next-generation game development.

"The last console generation, we frankly didn't make the investment in engine technology that we did this time," he admitted. "It left us in a position where our launch wasn't as smooth or a breakthrough as we wanted."

"It's not just about [better] graphics, it's content and online features too. If you can support just two engines instead of the 13 to 14 we were supporting over the last cycle you can focus on making great games."

Finally Gibeau admitted that EA's messaging on its plans to support the Wii U going forward was not good.

"We didn't make it easy for the market to figure out our stance on the Wii U, that's for sure," said Gibeau. "We're not announcing any new Wii U titles at E3, but that doesn't preclude us making games for it going forward."

But even as he admitted that his company's messaging on Wii U wasn't great, he continues to be vague about EA's plans for the console going forward:

"Do we have developers inside Electronic Arts that are watching the Wii U and understanding how it's developing? Yes, we're absolutely doing that. Do we have active development of Wii U titles that we're ready to publicly announce right now. No we do not."

Source: MCV


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  1. 0
    MechaTama31 says:

    Speaking for myself, I now have a massive Steam library, and I am generally happy with the Steam service.  I have a relationship of trust with Valve.  What I don't really feel like doing is fragmenting my game library, having some games on Steam, some on Origin, some on D2D, Impulse, GOG…  Ugh.  No thanks.  And with Origin in particular, to say I trust EA as far as I can throw them is giving them too much credit.  I don't ever want to put myself in a position where I have to trust EA to allow me to run my games.

    So yeah, that's why I (and I'd imagine many of the others) want EA to put their games back on Steam.

  2. 0
    Cyberdodo says:

    Why is Steam treated like the Second Coming of Elvis?

    If EA made all their games require Steam instead of Origin won't increase sales to me. I tried Steam once, because a game I bought required it.  That game went into the trash.


  3. 0
    MechaTama31 says:

    Is he being vague?  He says EA has not ruled out all Wii U titles forever, but they don't have anything in development to announce right now.  You may not be happy with that answer, but that doesn't make it vague.

  4. 0
    Neo_DrKefka says:

    Of course they are they deflect blame and claim anyone who does not like them just hates gay people or they claim they listen about DRM and then go back to doing the same thing in a couple of years and claim it has nothing to do with DRM.

    Anyone remember Spore?

  5. 0
    GrimCW says:

    "It's not just about [better] graphics, it's content and online features too. If you can support just two engines instead of the 13 to 14 we were supporting over the last cycle you can focus on making great games."

    Yeah, instead lets use 2 or less game engines like Lucasarts did for years before they had to start outsourcing because they're games were both ugly AND sucked. ( i mean DF2JK was awesome, but 99.9% of anything else from that era was rubbish. and JK's only real upside were the levels were HUUUGE… oh and lightsabers.)

    for some people it is the gfx, for others its gameplay, and many like a good mix.

    I like a good mix personally, but use of the same engine over and over makes it obvious after awhile and if not dressed up properly, makes it feel/seem like the same game over and over too.

    To many UE3 engines play and feel like Gears knockoffs for example. While others play well and can hardly be realized as being on the same engine.

  6. 0
    NyuRena says:

    Want to convince me? Stop only catering to short-sale fiending stockholders, and make a loyal customer base instead! (and your games often smack of being released too early along with tons of nickle-dime DLC for shortsighted gain.)

    Ooo! Better yet! Turn back into a privately held company and start acting like Bethesda!

    Till then, burn in an EA fire. It'll be poorly implemented, so you'll burn far longer.


  7. 0
    Left4Dead says:

    Drat – you beat me to it.  I haven't bought a single EA game since they dropped off of Steam.  They made my decision to not buy games from them for me.

    They might not be tone deaf to criticism, but they sure are tone deaf to wisdom, common sense, and intelligence.

    -- Left4Dead --

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