IGN is reporting that E3 Expo organizer the Entertainment Software Association (ESA) called the LAPD on Ouya's outdoor exhibit. Ouya has been camped out at a parking lot near the LA Convention showcasing its console and the games that are available for it.
Julie Uhrman, founder of Ouya, told IGN that the police showing up was the latest in an ongoing conflict with the ESA. Ouya had their console on display in a lot across the street from the Los Angeles Convention Center, but at around 9am this morning the ESA rented out the spaces in front of Ouya’s display and parked semi-trucks in them to block the display from view. Uhrman said that she felt this was an attempt by the ESA to block people from noticing Ouya’s presence.
To combat this, the Ouya team rented more spots in front of the ESA’s trucks and used those spaces to display banners promoting the console's presence. It was after this move that the ESA called the police, according to Urhman. The LAPD showed up shortly thereafter and asked to see the company's permits. After everything checked out the police left, satisfied.
Urhman tells IGN that the Ouya is being unfairly targeted because the company is not exhibiting inside the ESA's event. Urhman promises to continue to exhibit her company's products and plans to do whatever is necessary to stay relevant during E3.
"If ten more trucks show up, we’ll come up with another idea. I have a few up my sleeve," she told IGN.
Urhman said that she has reached out to the ESA to try to resolve the dispute but has not heared back from the organization.