Nvidia announced today that it will cut the price of its portable gaming device Shield. After "listening to gamers," the company said that it would slash the price of the device from $349 to $299. Customers who have already pre-ordered a unit will pay the new, lower price. Shield is set for release on June 27.
Nvidia said today on its blog: "We've heard from thousands of gamers that if the price was $299, we'd have a home run. So we're changing the price of Shield to $299.
"If you've already pre-ordered Shield, you'll be charged the new, lower price. You will only be charged $299 when the product ships.
"We want to get Shield into the hands of as many gamers as possible," Nvidia added.
Shield is powered by an Android Tegra 4 processor, offers a five-inch retina-display touch screen and can play full games directly from a PC that has a GeForce GTX 650 or higher graphics card.
Last month, Nvidia released a Shield video providing an overview of the hardware's form factor, as well as details on pre-loaded games and pre-order information.