The Entertainment Software Rating Board announced a new privacy seal certification program called ESRB Privacy Certified. The new program offers expanded services to help companies manage their mobile app privacy practices. The program’s services include helping companies achieve compliance with the recently revised Children’s Online Privacy Protection Act (COPPA) Rule, which the Federal Trade Commission (FTC) requires by July 1st.
"Privacy protection is an imperative for companies of all sizes, especially when kids are involved. But achieving compliance with requirements like COPPA can be complicated, particularly for rapidly evolving platforms like mobile," said Dona Fraser, vice president of ESRB Privacy Certified. “By extending our services beyond website operators to include mobile app developers as well, we are helping ensure that their products provide a trustworthy environment for user interaction and information sharing."
You can learn more about the program and the new seals by visiting ESRB.org.