ESRB Launches Privacy Certified Program

The Entertainment Software Rating Board announced a new privacy seal certification program called ESRB Privacy Certified. The new program offers expanded services to help companies manage their mobile app privacy practices. The program’s services include helping companies achieve compliance with the recently revised Children’s Online Privacy Protection Act (COPPA) Rule, which the Federal Trade Commission (FTC) requires by July 1st.

ESRB Privacy Certified offers a suite of services including individualized privacy risk assessment for all online and mobile properties; solutions for obtaining verifiable parental consent for users under age 13 (a COPPA Rule requirement); guidance on providing concise “short form” privacy disclosures to mobile users; consultation on privacy policy development; and ongoing compliance monitoring and reporting.

"Privacy protection is an imperative for companies of all sizes, especially when kids are involved. But achieving compliance with requirements like COPPA can be complicated, particularly for rapidly evolving platforms like mobile," said Dona Fraser, vice president of ESRB Privacy Certified. “By extending our services beyond website operators to include mobile app developers as well, we are helping ensure that their products provide a trustworthy environment for user interaction and information sharing."

You can learn more about the program and the new seals by visiting

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