Lenevo Targets China with Game World Service

June 25, 2013 -

PC and tablet maker Lenevo is diversifying its business with a new gaming service for China called Lenovo Game World, Bloomberg reports. These new game services will include social networking features, software reviews, and gameplay tips.

The service will also offer popular titles such as Fruit Ninja for mobile devices such as Lenovo's IdeaPhone K900 which runs on Android OS. Although Lenovo's app store has had more than 1 billion downloads since it was launched in 2010, the company is hoping that Game World will give it an edge in China, one of the biggest market for phones in the world.

Lenovo also teamed up with Shenzhen's iDreamsky Technology, a software publisher backed by the investment arm of Lenovo's parent company Legend Holdings. iDreamsky has distribution rights in China to popular games such as Temple Run 2, Fruit Ninja, and Jetpack Joyride.

Source: ZDNet


 
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