Facebook Game Warns of the Dangers of Buzzed Driving During the Holidays

July 3, 2013 -

The Ad Council and the National Highway Traffic Safety Administration (NHTSA) have teamed up to create a Facebook game called "Buzzed. Busted. Broke." The goal of the game is to raise awareness on buzzed driving - which is more likely to happen on a holiday like the Fourth of July. The game uses photo matching gameplay and images related to buzzed driving. The game was created with the help of Play API.

According to NHTSA, July 4th is one of the deadliest times on the roads because of drivers impaired by drinking alcohol. According to the NHTSA, 40 percent of all fatalities in motor vehicle traffic crashes around the July 4th holiday involved a drunk driver from 2007 to 2011. Buzzed drivers who have had only a few drinks often do not consider themselves a hazard on the roads, but they can put themselves in bad situations that result in fines, increased insurance premiums, and legal fees of up to $10,000 if they get pulled over. In a worst case scenario they can cause fatalities on the highway as horrific as someone who has consumed enough alcohol to be considered over the "legal limit."

You can learn more about buzzed driving at buzzeddriving.adcouncil.org.

 


 
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