Nearly 10,000 fans have signed a petition on Change.org asking Nintendo to end region locking on Wii, Wii U, and 3DS, according to IGN. The petition begins by citing Microsoft's recent change of heart on DRM and region locking related to the Xbox One and Sony's plans to make the PS4 region-free as well.
“Following Microsoft's U-turn on its DRM policies, including making the Xbox One region-free alongside the PS4, Nintendo is now left as the only major console manufacturer that maintains a region-locking policy,” the petition says. “This practice is restrictive to customers, including those who enjoy playing foreign games not available domestically, speak foreign languages, serve in the military, or otherwise travel or live abroad. If anything, region-free policies encourage the additional sales of legitimate software that cannot otherwise be obtained in a given country; the money would still go to Nintendo, the developers and the distributors behind each game.”
The petition also thanks Nintendo for its efforts to release games sooner in regions outside Japan, but notes petitioners "don't want region-free consoles just so we can purchase and play some games earlier than usual." Instead they seek region-free consoles so that they can exercise the consumer rights to "choose what games we play."
The petition ends by asking Nintendo to release firmware updates for all three systems that make them region free.
You can find the petition here.