After an in-game store was discovered on a World of Warcraft test server, Blizzard publicly acknowledged that it is looking into adding microtransactions to its long-running MMORPG. In response to questions about this from members of the community, Blizzard community representative Jonathan Brown made the following post on the Battle.net forums:
"We are currently exploring the possibility of adding a way for players in certain regions to make purchases directly within the game. As part of this process, elements related to this will be appearing on the PTR. We'll provide additional updates on our plans as development progresses."
World of Warcraft already features an in-game shop allowing the purchase of pets and mounts with real money, but a microtransactions system would be new to the game. What Blizzard might sell there has not been revealed but it also adds to the speculation that company might be considering a move towards free-to-play. It certainly makes sense in the face of the game bleeding subscribers – in the first quarter of the 2013 calendar year World of Warcraft lost 1.3 million subscribers.