Report: Tablets the Device of Choice for Mobile Gamers

PlayFirst and media and entertainment research firm Frank N. Magid Associates reveal the results from the annual Tablet and Smartphone Gaming, Magid Media Futures study. According to the study, tablet devices are the mobile platform of choice for gamers.

The report claims that 61 million gamers prefer tablets, an increase of nearly 70 percent year-over-year. The report also claims that 69 percent of all tablet owners regularly play games, and of those "tablet gamers," 31 percent are buying in-game virtual goods and spending an average of $48 each in the last 12 months. The report estimates that in-game virtual good spending for tablet games is about $914 million, nearly three-times the share of smartphone in-game virtual good spending, which stands at $341 million.

The report also notes that consumers continue to embrace the smartphone for gaming with a total of 54 million users playing games on their smartphones, nearly a 50 percent year-over-year increase. Nineteen percent of smartphone gamers are paying for in-game virtual goods and are spending $32 each on average.

Gameplay is the number one entertainment activity on tablets, with the average tablet gamer downloading nearly 25 games in the last 12 months, with one-out-of-five of those being paid games. In comparison, the average smartphone gamer downloaded nearly 20 games in the last 12 months.

Finally, the report reveals that Android devices continue to make headway but iOS-based devices still leads in total number of gamers. iOS gamers are more likely to play games, purchase games and buy in-game virtual goods compared to Android users, but only by a slim margin. iPhone users are more likely to pay for smartphone games by a wide margin.

The research was conducted by Frank N. Magid Associates and sponsored by PlayFirst. The online study was fielded April 24 – May 8, 2013 and included a nationally representative sample of 2,400 people ages 8-64.


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