The Entertainment Software Ratings Board (ESRB) has changed the appearance of its icons for the first time in 14 years, according to a report at Polygon. The ESRB (owned and operated by the Entertainment Software Association) decided to make some small changes to the existing logos in an attempt to make them smaller in size for mobile devices. You can see a picture of the changes below (courtesy of Polygon).
"As our ratings are increasingly used in digital environments we've recognized the need to tweak them so they'd display a bit more clearly, especially on smaller screens like mobile devices," said Patricia Vance, ESRB president, in an interview with Polygon. "So, for example, removing the small 'Content Rated By' text just helped create a cleaner look without losing any of the symbol's meaning."
These changes are merely cosmetic, meaning that they will display better on mobile devices that actually support the ESRB ratings systems. The biggest marketplaces – Google Play for Android devices and the Apple App Store for iOS devices – have their own internal ratings systems.
Source: IGN by way of Andrew Eisen