Infinity Ward: Battlefield’s Success is Good for Call of Duty

Infinity Ward producer Mark Rubin welcomes the competition that the Battlefield series brings to the market because it makes Call of Duty a better product. He believes that competition from games like the Battlefield series helps push his studio to do more with its own games, and that's a good thing.

Rubin, who is the executive producer on the upcoming Call of Duty: Ghosts, wants all military shooters to be successful. Speaking to Games Industry International, he also dispels the myth that developers of competing brands are hostile towards each other. Most of that hostility, he says, comes from marketing departments trying to sell a product and not creative types.

"It's less antagonistic, from a developer's side–sure marketing and stuff is all [about that] but on a developer's side it's like, 'Oh, did you see that stuff they're doing? That's so cool!' We could do something that's like this and that and we get excited about seeing that kind of stuff," Rubin said.

"So from a developer's side, it definitely pushes us [to do better]. But it pushes us in a–I don't know if other studios feel this way–but I hope in a sort of camaraderie type sense," he added. "'Oh, those guys are doing awesome stuff. Let's jack up our game.' But not like two opposing teams. Rather, like the same team pushing in the same direction."

Rubin also revealed during the interview that Infinity Ward has 125 internal developers working Call of Duty: Ghosts, which makes the company "medium to small" in his estimation.

"If you look at most other studios they are around 300 or 400 people. We feel 125 is the culturally right number to be at," Rubin said.

The latest game in the Call of Duty series launches Nov. 5 for Xbox 360, PlayStation 3, PC, and Wii U. The Xbox One and PlayStation 4 versions of the game are set to arrive later in the fall.

Source: GII


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  1. 0
    GrimCW says:

    Originally it was the other way around, but CoD make it bigger only because they were on consoles first. Battlefield was huge prior to its attempts to go consoles. Then it backtracked, removed some of its best features, and has since tried to be CoD.

    Not even sure why people still compare the two, its like puting Counter strike up against, Halo. They're entirely different style games. Sure they're similar in a few aspects, but most what they are/were completely different otherwise.

  2. 0
    RedMage says:

    Calling Battlefield "successful" is debatable. It's basically a series that just trails behind Call of Duty's ever more massive success, usually because it spends more money on design and marketing.

  3. 0
    Kajex says:

    He believes that competition from games like the Battlefield series helps push his studio to do more with its own games, and that's a good thing.


    Ideally, that would mean that the next game -won't- be a Call of Duty game.

  4. 0
    Longjocks says:

    So the excuse for each of COD's previous iterations not being a better product than the last is because Battlefield wasn't successful enough? The next COD doesn't seem to be any different though… something doesn't add up.

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