Iwata: Wii U Price Not the Problem

Speaking to CVG, Nintendo president Satoru Iwata dismissed the suggestion that the reason the Wii U is performing so poorly at retail is due to its price tag. Instead, Iwata blamed a lack of software as the issue behind Wii U's lost momentum. He comes to this conclusion based on the fact that the Wii U Basic model is not selling better than the Premium model at retail.

"If the price is actually an issue [with Wii U], then there is some contradiction between the current sales balance between the Basic and Premium versions of the Wii U," Iwata said.

Some retailers have expressed a need for a cut of the retail price tag on Wii U, which Nintendo is not interested in doing at this time. Some have even taken their own measures to unofficially slash the Wii U price, while other retailers have stopped stocking the cheaper Basic model. But all this talk of price cuts is not phasing Iwata one bit. He strongly believes that a stronger line-up of key game releases is what will put the platform back on top.

"I understand that the real issue is the lack of software, and the only solution is to provide the mass-market with a number of quality software titles."

The challenge for Nintendo is in getting third-parties to develop more games for the system – which they won't do until the system starts seeing a major upswing in sales…

Source: CVG


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  1. 0
    Andrew Eisen says:

    I disagree that the Wii U launch was poor.  There were a lot of games and many of them were very good.  The major problem was that no games came out for the system once the new year rolled around.  It was so bad that Satoru Iwata himself publicly apologized for the lack of games on a Nintendo Direct.

    I also disagree that the Wii U holiday season is looking bare:

    Wonderful 101, Rayman Legends, Watch Dogs, Batman Arkham Origins, Donkey Kong Country: Tropical Freeze, Super Mario 3D World, Call of Duty: Ghosts, The Legend of Zelda, Wind Waker HD, Sonic: Lost World, Splinter Cell: Blacklist, Disney: Infinity, Skylanders: Swap Force, LEGO: Marvel Super Heroes, Scribblenauts: Unmasked, Just Dance 2014, Assassin's Creed IV.


    Andrew Eisen

  2. 0
    Monte says:

    His logic is flawed. Yes the basic unit is cheaper but it also has less features which in turn also LOWERS its value. Because its lowered value, that cheaper price would still be considered "too expensive". In short, BOTH models are overpriced.

    However, software is indeed also an issue. The launch of the Wii U was done vwery poorly because there was not much in the way of real heavy hitters. It was mostly ports and one super mario game . Heck even this upcoming holiday season is looking pretty bare for the wii U and that's a full year after release. It doesn't seem like the real heavy hitters will be coming out till next year. A lot of what's coming out next year, should have been out at launch to help push the console, or at the very least, out before the second holiday season.

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