American Express plans to offer a line of prepaid debit cards featuring images and characters from Riot Games' popular MOBA game, League of Legends. The company will announce the new branded debit cards on Wednesday, according to the New York Times, as part of a sponsorship program.
The cards will allow cardholders to get "Riot Points" that can be used to buy characters and other extras in the game.
Users will receive 1,000 of those points when they sign up for the card and an additional 1,000 points after loading $20 onto the card. Extra points are earned for the first 10 purchases made with the card, and 10,000 points can be earned by linking it to a direct deposit account. Additional points can be earned for every dollar spent after that.
American Express will deploy a 30-second video to explain the prepaid card and banner ads will begin showing up on the League of Legends Championship Series Web site, na.lolesports.com, on Wednesday. An American Express Web site explaining the card will also be launched on Wednesday.