The Big Ten, Pacific-12, and Southeastern conferences will no longer allow EA Sports to use their respective league logos in the company's college football video games. The organizations join the NCAA, who announced last month that it would not renew a licensing agreement with EA – due to expire in June 2014. EA Sports can still pursue individual licenses for schools – they are not covered under the conference contracts – but will not be able to mention the actual conferences in its games.
Other conferences including Big 12, Conference USA, the American Athletic Conference, Mountain West Conference, and Sun Belt said that they are evaluating the situation.
All of these actions are related to the lawsuit filed by former UCLA basketball star Ed O'Bannon against EA, the NCAA and other related parties concerning licensing. O'Bannon, the lead plaintiff among former and current college athletes, contends that EA and the NCAA do not compensate athletes for using their likenesses in various college sports video games. EA is also being sued by former Arizona State and Nebraska quarterback Sam Keller over the use of his likeness in its video games.
Source: USA Today