PopCap CEO Defends F2P Plants vs. Zombies

PopCap has taken some criticism for jumping on the free-to-play bandwagon with Plants vs. Zombies 2 (which was released this week on iOS), but PopCap CEO Dave Roberts says that free-to-play isn't all that different from the business model it started with more than a decade ago.

"We’ve gotten a lot of flak in the games industry for going free-to-play," he told Geek Wire in an interview today. "Everyone is: ‘free-to-play is so evil.’ But, part of it is, look we can now talk to a million people in a day or two million people in a day or five million people, or whatever it is going to end up with today. That’s a huge deal. People forget that freemium can really be a great thing because we are really showing a lot of people the game, and they are excited about it."

"I think the model — like any other business model, it can be flawed, or it can be great. It depends on how you execute." he continued. "People used to complain about … (when we started) we sold $20 download games. You had a 60-minute trial on, and then you had to pay $20 for it. And then you owned it. It was two percent conversions, and it was the same thing. A lot of people would try it, and a small number of people would pay for it. And that’s how PopCap grew up."

You can catch the rest of the interview here. If you are interested in checking the new Plants vs. Zombies, game, visit the game's product page.


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