Most ‘Whales’ Skew Male

Mobile gaming "big spenders" – often referred to as "whales" – are more likely to be young men, according to research firm EEDAR. The data comes from the "Deconstructing Mobile & Tablet Gaming report," which relies heavily on a July survey of more than 3,000 active mobile and tablet gamers. According to the survey, 66 percent of the top five percent of respondents who paid money for mobile games were male.

According to the survey, 53 percent of males and 47 percent of females indicated that they paid for mobile gaming, while non-paying consumers were predominately female (65 percent, versus 35 percent male). Overall, women accounted for 56 percent of the mobile gamers in the survey.

Whales also tended to skew younger: the average age of non-payers was 36.6 years old, while payers were around 32 years old. The average age of whales was 30.2 years old.

Whales also spent more time playing mobile games than non-whales, but they also played more games of all types. Non-payers played an average of 7.2 hours a week, payers played an average of 9.9 hours, and whales played an average of 26.5 hours a week.

EEDAR also found that whales tend to use both consoles and handhelds to play games. Whales reported spending 24 percent of their gaming time on consoles, while non-paying mobile gamers spent just 15 percent of their time on consoles. As for handhelds, whales used them 10 percent of the time, compared to just 3 percent for non-payers.

Finally, EEDAR found that 78 percent of those who spent $50 or more on mobile gaming said they were satisfied with their purchases.

Source: GII


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