The Rise of the ‘Mom Gamer’

A new report from the Entertainment Software Association (ESA) found that 75 percent of "moms" play video games. The data comes as part of a new report from the trade group representing the video games industry called "Mom Gamers Study: A New Generation of Gamer." The report is based on a survey of 2,500 females over the age of 18 with children under the age of 18 in the household.

The report also found that 75 percent of moms who said they play video games do so on a weekly basis. More than one-third of moms (38 percent) said that they played games on a daily basis. Sixty-five percent of moms who said they play games on a regular or semi-regular basis chose smart phones as their platform of choice to game on.

"Video games create new bonding experiences for families," said Michael D. Gallagher, president and CEO of ESA. "From puzzle games to role-playing games, and across all game platforms, moms enjoy the full range of innovative entertainment our industry offers. As more moms play games, they also recognize the benefits of game play, including how video games help bring families together and exercise our minds in a fun and engaging way."

Other data from the report: 30 percent of moms with children ages 5-12 think video games help them connect with their kids; 56 percent of moms who play games say that gaming is a regular family activity; 32 percent think video games improve their children's cognitive skills; and 71 percent said that they closely monitor what their children are playing.

The report does not go into detail about what kinds of games moms play, where they might play them (for example, on Facebook or through a separate mobile app on a smart phone), or what the most popular smart phone platform moms use for gaming…


Tweet about this on TwitterShare on FacebookShare on Google+Share on RedditEmail this to someone

Comments are closed.