GTA V Generates $1 Billion in Sales in First Three Days of Release

On launch day Grand Theft Auto V generated $800 million in sales, which is pretty impressive, but today we learn that its three-day sales total is even better news for Take-Two Interactive and developer Rockstar Games.

According to internal sales data collected by the publisher Grand Theft Auto has sold $1 billion in global sales in its first three days of release. As GameSpot rightly points out, it took Call of Duty Black Ops II 15 days to hit that milestone, and it took the hit movie The Avengers 19 days to reach the $1 billion mark.

"Grand Theft Auto is a cultural phenomenon and Rockstar Games continues to redefine what can be achieved in interactive entertainment," Take-Two CEO Strauss Zelnick said in a statement. "We are incredibly proud of the extraordinary critical and commercial response to Grand Theft Auto V.

Earlier in the week Robert W. Baird analyst Colin Sebastian predicted that Take-Two will extend the sales power of the latest game in the franchise by making it available on Xbox One and PS4 sometime in 2014.

GTA V's multiplayer component, Grand Theft Auto Online launches as a free update on October 1.

Source: GameSpot


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  1. 0
    Papa Midnight says:

    On behalf of Andrew Eisen, I'd like to state for the record that they would've likely reached $1 Billion in sales on Day 1 if they had released the game on Wii U and PC as well.


  2. 0
    MechaTama31 says:

    But on the gripping hand, $10 is a pretty lowball figure for a movie ticket nowadays.  And whatever the actual ratio of prices is, that's how much more desire people have to have for GTA to fork the money over.  I know it's not so linear an effect that costing 6 times as much would result in 1/6th as many people being willing to buy it, but it is still a handicap.

  3. 0
    Andrew Eisen says:

    "…it took the hit movie The Avengers 19 days to reach the $1 billion mark."

    Yeah okay but GTA V costs $60; a movie ticket costs around $10, approximately a sixth of the cost.  19 divided by 6 is about… 3 days.


    Andrew Eisen

  4. 0
    Neo_DrKefka says:

    What kills me is investors have tried to downgrade RockStar and it’s parent company Take Two for missing deadlines but again rockstar always delivers and again Wall Street and investors are again wrong for trying to downgrade a company that takes it time and delivers a superior product for a superior return.

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