Sony Surprised by Strong Western Response to PlayStation Vita TV

Apparently Sony Computer Entertainment was a bit surprised that Westerners (Europe, North America and regions outside Asia) were fascinated and interested in its micro-console, the PS Vita TV. Speaking with Eurogamer today at the Tokyo Game Show, Sony Japan exec Masayasu Ito said that the response had been "strong… more than we expected."

"Of course we are thinking of launching it in the US and Europe," he added. "But when it comes to the timing, we'll have to watch the environment and identify what other services are available in the US and Europe and whether we'll have to add other services."

"We'll have to look at all of this before deciding on a launch in Europe and the United States," he added.

In a separate interview Sony Computer Entertainment boss Andrew House said that Sony had been "very encouraged" by the Western response. "It's been very, very positive."

House also said that the PlayStation Vita TV is launching in Japan first because it is an untapped market for such a device, whereas streaming media boxes and micro-consoles in the West are more commonplace. House added that the potential for success in the West is there, but said that Sony needed to investigate each region's potential further first.

"The landscape is different elsewhere. [Some of Vita TV's capabilities] are already part and parcel of how consumers view media there. We need to look at each of those markets and how we approach them."

Source: Eurogamer

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