Sony is not the only company looking to launch a streaming media device in Asia. Microsoft and Shanghai media giant BesTV have apparently formed a joint venture to build and deploy a game device that will offer streaming entertainment services in China.
In a note posted on the Shanghai Stock Exchange, the companies said that the "family games and related services" initiative–E-Home Entertainment Development–which will be supported by an initial investment of $237 million. Unconfirmed media reports out of China claim that the partnership will see the creation of a console based on Xbox technology and called Bestpad.
"This is the first step of many to come for Microsoft and BesTV," a Microsoft spokesperson told Polygon. "We look forward to exploring new opportunities for bringing entertainment offerings to China, but we have no further details to share."
Sony announced a micro-console for Asian markets called the PlayStation Vita TV earlier in the year, so it's not surprising that Microsoft is working on something similar for the region. Earlier in the year the Chinese government lifted a 13 year ban on home game consoles, with a few stipulations. Game consoles sold in China have to be made in Shanghai's new free-trade zone and approved by "culture-related authorities" within the government. Having a partner within the country is a good step towards getting a greenlight, whatever Microsoft and BesTV decide to sell in China.