PETA is using the excitement of the recent release of Pokémon X & Y for the 3DS to promote a vegan lifestyle with a new Flash-based game that prominently features a bastardization of Pikachu and Ronald McDonald called Pokémon: Red, White, and Blue (An Unofficial Parody).
The game has Pikachu attempting to uncover conspiracies about the fast food industry in the United States including how food for various chain restaurants in produced.
"For generations, humans have loved Pokémon, but if Pokémon came to our world and saw how we treated animals, would they love us back?" reads the promo for the game written by PETA. "Be a hero for real-life animals by pledging to try vegan."
The blurb goes on to explain there is a "huge selection" of alternatives to meat, dairy, and eggs that are available to replace foods that kill or exploit animals.
"Change your life for the better and save the lives of animals by pledging to try vegan today," PETA says.
You can check out the game at MCV. It can be played in English or Japanese.