Activision Wants Its Title Back from Rockstar

Prior to the release of Grand Theft Auto V in September, Activision held the title of biggest video game launch in history with Call of Duty Black Ops 2. Activision UK senior brand manager Kevin Flynn recently told MCV that congratulations were in order for the folks at Rockstar, but that they shouldn't get too comfortable with the title they recently earned:

"Congratulations to the team at Rockstar for their success. We look forward to getting the record back before the next GTA title."

Activision hopes that the next Call of Duty game – Call of Duty: Ghosts – will be a huge success. One of the advantages Activision may have is the fact that it's a Call of Duty game that will be widely available for both new next-generation consoles and current generation systems – being released during the busy and lucrative holiday shopping season. We'll have to see what the attach rate is for each console, but it will likely be similar to the first Call of Duty game on the Xbox 360 when it launched…

Call of Duty: Ghosts releases November 5 on Xbox 360, PS3, Wii U and PC. The game will also be a launch title on Xbox One and PS4 later in the month.

Source: MCV

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  1. 0
    Andrew Eisen says:

    "I just personally don't like laying out $100 for a couple of hours in front of the TV."

    $100?  The game's $60.  Do you live in another country or am I missing something?


    Andrew Eisen

  2. 0
    Longjocks says:

    Activision, here's a hint if you want my dollars – Rockstar tapped into this little thing called single player gaming. It's a new concept where you have a long, entertaining campaign, and in GTA's case enveloped in a limitless world to explore and make your own fun. If you think a 3.5 hour corridor campaign where you use the same story and just swap out items/people from the previous iteration like a game of Cluedo (this time it was Colonel Mustard in the Kitchen with a Candlestick) competes with this in any way, or is simply worth the price tag, you may like to consider that you are wrong.

    Oh, what's that, I hear you say, Activision my friend? You have flashy set-pieces with huge explosions that take up one of those 3.5 hours leaving me to stare at the screen instead of play the game? I'm sold! Please take my money.

    The quote in the article is fairly innocuous and my rant may be an overreaction due to my prejudice, but they have a higher chance of beating GTA if they try to create reasonable, value-for-money single player experience (by a certain metric which some of us hold – I'm aware plenty of people enjoy COD SP and I don't need this pointed out. I just personally don't like laying out $100 for a couple of hours in front of the TV).

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