The Entertainment Software Association (ESA) has released a new public service announcement on its YouTube channel to highlight and promote the ESRB's video games ratings system and the parental controls they can use to keep their kids from playing inappropriate games.

"This PSA will reach millions of parents through our industry's unique network of businesses and innovative technology platforms," said Michael D. Gallagher, president and CEO of the ESA. "Our industry has an unparalleled commitment to ensuring parents and consumers are informed when making purchasing decisions for their families."

The PSA is aimed at parents who might not understand how the system works. It is being distributed by stations across the U.S. today, and on video game consoles, websites, online stores and more.

You can check out the video to your left.

Source: Polygon

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