Report: Google Play Sees More Downloads Than Apple’s App Store, But Generates Half the Revenue

While more people are downloading apps via Google Play for Android devices of various shapes and sizes, Apps on the Apple App Store are making more money, according to the new App Annie's third quarter 2013 report.

According to that report, Google Play had 25 percent more downloads than the Apple's App Store in the third quarter of this year, but it generated 50 percent less revenue. The big difference, the report notes, is being made in new markets like South America. Brazil and Argentina were driving a lot of download traffic for Google during the quarter.

"The increase in Google Play's downloads was primarily driven by Brazil and Argentina with the former climbing one spot in the rankings to #4 behind the US, South Korea and India. Games remained the leading category in Brazil, but gains made by the Communication and Media & Audio categories also helped them achieve their Google Play download ranking," reads the App Annie report.

In addition to being ahead in revenue, the Apple App Store saw growth in the Social Networking and Navigation categories, while Google Play's growth was in Games. The App Store's lead shrank from 2.3 times in Q2 2013 to 2.1 times in Q3 2013.

Apple's App Store benefited greatly from users in China, which was the number two region in terms of apps downloaded for the quarter and number three in terms of revenue. The US and China accounted for 40 percent of all App Store downloads, while the US, Japan, and China account for half of the revenue.

The Google Play Store benefited from downloads in the US, South Korea, and India. Japan, South Korea, and the US were the top three regions for Google Play, according to the report. Taiwan grew from quarter to quarter as well, jumping to the fifth spot in revenue and 80 percent of that revenue was gaming-related.

Source: GII

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