Nintendo president Satoru Iwata says that new consoles coming to market near the end of this month could signal greater consumer interest in games overall, which in turn will help Nintendo.
"I think the launch of other video game systems is also good for us because they energize the video game industry as a whole," Iwata said. "Though there are some who take the view that intensified competition means overseas competition will be tough for Nintendo, no matter how Nintendo does domestically, I do not necessarily see it that way. This year, what Nintendo is promoting is, conversely, to stand out in the game industry for individuality. I believe we have become a unique value."
Iwata also pointed out that Nintendo will stand out this holiday season because it offers more family-oriented titles for Wii U, compared to the initial launch titles being launched alongside the PS4 and Xbox One.
"We have an offering of software for the end of this calendar year that encourages family fun at home," Iwata said. Some of the titles he called out were Super Mario 3D World, Wii Party U, Mario & Sonic at the Sochi 2014 Olympic Winter Games, Wii Sports Club, and Wii Fit U."
"Other companies will launch new consoles, but I think they focus on targeting highly skilled users," he added. "Therefore, in that sense, though the competition will heat up because new game consoles will come out and there will be a 'war of the game consoles' played out in media articles, we wonder if the target user will actually be the same."
The PS4 launches in North America on November 15, while the Xbox One arrives November 22.