Nintendo: Xbox One, PS4 Launches Could be Beneficial to Nintendo

Nintendo president Satoru Iwata says that new consoles coming to market near the end of this month could signal greater consumer interest in games overall, which in turn will help Nintendo.

"I think the launch of other video game systems is also good for us because they energize the video game industry as a whole," Iwata said. "Though there are some who take the view that intensified competition means overseas competition will be tough for Nintendo, no matter how Nintendo does domestically, I do not necessarily see it that way. This year, what Nintendo is promoting is, conversely, to stand out in the game industry for individuality. I believe we have become a unique value."

Iwata also pointed out that Nintendo will stand out this holiday season because it offers more family-oriented titles for Wii U, compared to the initial launch titles being launched alongside the PS4 and Xbox One.

"We have an offering of software for the end of this calendar year that encourages family fun at home," Iwata said. Some of the titles he called out were Super Mario 3D World, Wii Party U, Mario & Sonic at the Sochi 2014 Olympic Winter Games, Wii Sports Club, and Wii Fit U."

"Other companies will launch new consoles, but I think they focus on targeting highly skilled users," he added. "Therefore, in that sense, though the competition will heat up because new game consoles will come out and there will be a 'war of the game consoles' played out in media articles, we wonder if the target user will actually be the same."

The PS4 launches in North America on November 15, while the Xbox One arrives November 22.

Source: GameSpot


Tweet about this on TwitterShare on FacebookShare on Google+Share on RedditEmail this to someone


  1. 0
    Craig R. says:

    At this point it seems just as likely somebody will walk into a store, see the cheaper Wii U on the shelf and go, "Oh, we already bought one of those the last time around", confusing it with a Wii.

  2. 0
    E. Zachary Knight says:

    I could see how it could be beneficial. People are going to the store to buy a new game console. They see the XBone for $500, the PS4 for $400 and the Wii U for $300. Once they see the prices, they will look at games. If they are looking for something they feel comfortable letting Little Timmy play, they will see all the kid friendly games for the WiiU and practically none for the XBone and the PS4. 

    For the "hardcore" crowd, though, it will not be beneficial. 

    E. Zachary Knight
    Divine Knight Gaming
    Oklahoma Game Development
    Rusty Outlook
    Random Tower
    My Patreon

  3. 0
    PacManFanatic says:

    Wow, I sense a bit of wishful think there. Really, what else is he going to say? It's going to devastate Nintendo and push their brand even further down on the gaming website headlines? In terms of coverage, the new systems are going to drown Nintendo. Sad days for a former gaming giant.

  4. 0
    Cecil475 says:

    It would make sense. The release of both systems occurring a week apart from one another would take plenty of eyes off of Nintendo for a good chunk of time. It might be devastating for Nintendo, but not fatal. Call it wishful thinking. I've always been a fan of the brand, and hopes it does not end up going the way Sega has gone.

    Anyhow, welcome to GP. :)


Leave a Reply