A trademark unearthed earlier this week attributed to Sega's Shenmue franchise has turned out to be a fake. Sega says that the application for a Shenmue III trademark was not filed by the company and that it is looking into its origins.
"Sega has confirmed that the recent application for the trademark of Shenmue III is a fake and is looking into the origins of this application," the publisher told GameSpot in a statement.
The trademark was found in a listing at the European Office of Harmonization for the Internal Market (OHIM). It has since been removed. The hoax trademark, as Sega calls it, was filed on Monday, and covered "computer game programs," "computer game software," and "video game discs and cartridges," among other things. The original Sega series was planned as a trilogy for the Dreamcast. The last game in the series, Shenmue II, landed on the original Xbox in 2002.