Sony Hopes PS4 Surpasses PS3 Lifetime Sales

December 6, 2013 - GamePolitics Staff

There's no denying that the PlayStation 4 is off to a decent start, with Sony announcing that it has already sold 2.1 million consoles worldwide since its Nov. 15 launch in North America, but Sony thinks it will do better than the PS3 did. The PS3 fell short of Sony's PlayStation 2's sales - 150 million consoles sold worldwide. By comparison, the PlayStation 3 managed to move 80 million units. With the PS4, Sony hopes to match or exceed the success of the PS2. Sony Computer Entertainment president Andrew House believes that the PS4 is primed to exceed the PS3.

"It has an opportunity to significantly exceed what we've been able to achieve with PS3 and there's a couple of reasons for that," said House. "We start off with a price point that is much more consumer friendly than was there for the PS3. Also, one of the success stories for the business as a whole has been our ability to open up new geographies for video games over the last five years. You are seeing opportunities for new markets that we haven't tapped into."

House also noted that Sony has made sure that the PS4 functions as a game console and media device "from day one."

"That's important because there will be someone who wants this as a games device, but the fact it is a great place to view BBC iPlayer, for example, gives other family members reason to use it. That is crucial in broadening what the console's reach could be," he said.

House is also happy that the PlayStation 4 has taken an early lead.

"When two consoles of this scale launch almost simultaneously, it seems to have put games back into the mainstream, so the launches are important from that point of view," said House. "It also sets the tone for how momentum is going to be for a platform's lifecycle. The contradictory other side to that, is the old: 'It is a marathon not a sprint.' It is not just about one night. But it is an important start in terms of staking out the road you're going to try and follow."

Source: GII


 
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