Game Companies Push Back Against New YouTube Copyright Enforcement System

December 11, 2013 - GamePolitics Staff

Google has implemented a new system that auto detects content that is supposedly in breach of copyright this week, and it is affecting many YouTube stars. They are claiming that dozens or even hundreds of their videos are being removed. Since these claims are automatic because of the new system, many game companies who own the copyrights in question are doing their best to help those affected by the new system.

YouTube star TetraNinja (500,000 subscribers) claims that more than 350 of his videos have been taken down; GhostRobo (more than 600,000 subscribers) says more than one hundred of his videos have been removed; and YouTube star TheRadBrad (nearly 2 million subscribers) claims that "every video I've uploaded since 2010 is slowly being taken away from me." Since these and many other YouTube personalities rely on these video to generate income, they are clearly very concerned about Google's new policy; getting a video flagged for copyright means a loss of revenue while Google decides what to do.

Game companies like Blizzard Entertainment, Deep Silver, Capcom, and Ubisoft are siding with YouTubers because many of the new claims are part of the automated system and not something they are involved in. Some are urging users to dispute the claims.

Details on how to go about that - depending what your content is - can be found in this excellent CVG report.


Comments

Re: Game Companies Push Back Against New YouTube Copyright ...

Hello There,

I'm not fully engaged on this issue aside from what I've heard from the podcast on this website. So please forgive me if I've missed an obvious point.

Taking a meta-view of the implementation of this "Content ID" system. YouTube, is over reaching due to now 3 to 4 years of the howling of copyright infringement cases. When Google purchased YouTube this took on an added seriousness from a corporate stance. YouTube, was caught flat footed doing piece meal removals manually until they placed a rudimentary system into practice.

Now here comes the advent of "Content ID" steam rolling everyone now its being assimilated into the overarching YouTube infrastructure. This "Content ID" should be considered like the launch of a half-assed MMO at Gold retail. All YouTube subscribers have become by default the guinea pig beta testers. So not until YouTube rolls out a patch update to the "Content ID". All Subscribers and sympathic corporations will be given the standard public relations swill. Of "So Sorry" we're working out the kinks of this new vendor software.

In the meanwhile I hope YouTube has some sort of foresight (probably after the outrage from users) to create a streamlined protocol to redress false positive incidents of video's removed mistakenly.

Member of "The Older Gamers" Since 2004.

http://www.theoldergamers.com/

Re: Game Companies Push Back Against New YouTube Copyright ...

Deep Silver is actively working with the YouTube community to fight bad faith claims. They have highlighted a few companies that are making claims on footage they do not own a copyright on.

http://www.twitlonger.com/show/n_1rtdre5

It is a shame that there are no actual penalties for companies that make such claims. 

Re: Game Companies Push Back Against New YouTube Copyright ...

Isn't the DMCA just *awesome*?

Re: Game Companies Push Back Against New YouTube Copyright ...

Also, if these companies are so concerned about the abusive nature of the Content ID system, why did they submit that content to the Content ID system in the first place? 

Re: Game Companies Push Back Against New YouTube Copyright ...

Judging from the linked article, my guess is that the developer/publisher submitted the game soundtrack to the Content ID system. Which I can see happening if said soundtrack is available for purchase.

Re: Game Companies Push Back Against New YouTube Copyright ...

Music isn't the only thing being flagged. Game trailers and cutscenes are also being flagged. But even with them submitting game soundtracks, why flag a video that includes footage of the game with the music playing in the game footage?

Re: Game Companies Push Back Against New YouTube Copyright ...

I heard about this from the Jimquisition this morning. This is pretty insane. I think this is absolutely insane that game *trailers* are resulting in copyright claims. Those are the things that game companies should *want* to go viral and get blasted all over the internet. Yet, the idiot in charge still want to maintain absolute control over them. This is also setting aside the fact that game companies *pay* millions of dollars to get those trailers aired on television, yet here they are fighting the free promotion of those game trailers.

The music situation is also insane. One would think that the game company would have the only right to dispute the inclusion of the music, but sadly, that is not how music licensing works. The number of people, organizations and companies that can lay claim to music is mind boggling.

I would like to thank, once again, Lars Doucet for his effort in putting together a list of game companies that allow YouTube monetization.

http://www.reddit.com/r/Games/comments/1egayn/

Re: Game Companies Push Back Against New YouTube Copyright ...

Youtuber Sir Tap Tap posted a great analogy for targeting specific cutscenes and music in Content ID in games:

Games is to movies and music as Cars is to steel and gasoline.  For the longest time, Music has been an INTERGRAL part of video games, with movies becoming so at the dawn of the FMV/Laser Disc games (started by Dragon's Lair or Cliffhanger, the latter is a FMV QTE game in the vein of DL that takes place ontop of a Lupin the Third movie).  So...yeah!

Also, Matt Cohen, creator of Paranormal, is PISSED that his game is being abused by the new system to censor Youtube LPers (And I think him using that word is apt in this regard because that's what it is, pretty much)

Re: Game Companies Push Back Against New YouTube Copyright ...

Sometimes those videos are for profit and not very fair use. Reporting opinion is not fair use IMO. I mean if you are going to have a copy right system based on distribution you better do lock all distribution points then try and crate sub systems to allow such things while the IP owners get a cut of profits made.


Copyright infringement is nothing more than civil disobedience to a bad set of laws. Let's renegotiate them.

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http://zippydsm.deviantart.com/

Re: Game Companies Push Back Against New YouTube Copyright ...

Sometimes those videos are for profit and not very fair use.

There is nothing about making a profit that precludes fair use. Many courts have ruled that simply making money on something that is otherwise fair use does not negate the nature of the fair use.

I have no doubt that many of these game channels are 100%, or at least nearly so, fair use.  

Re: Game Companies Push Back Against New YouTube Copyright ...

And some have ruled the other way round. All of this can be done without the IP's in question so meh its on them to prove that they have any right to do what they do. What we really need is an organization that has a ID system that is able to pay IP owners a cut of Ad rev. Something easily joinable,ect.

Youtube has the right idea just implementing it poorly.

What they should is flag content to X,Y,Z general IP type then sub categorize it to publisher/IP owner via titles/file names and imprint scanning have it set up so the publisher can join in easily so that they can okay it and get a cut of the ad rev no need to block or ban stuff unless the IP owner wants their stuff not on youtube.


Copyright infringement is nothing more than civil disobedience to a bad set of laws. Let's renegotiate them.

---

http://zippydsm.deviantart.com/

Re: Game Companies Push Back Against New YouTube Copyright ...

Something I always find depressing is when I look back at my 'favorites' list on youtube and notice how few of the videos are still up.   And while people talk about 'once it is on the internet it is there forever', well, those people have never tried to find a copy of something scrubbed by youtube/google....

 
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