Analyst Describes Call of Duty Ghost Year-over-Year Sales as ‘Troubling’

Even though Activision warned (earlier in the year) that it expected this year's iteration of the Call of Duty series to be down compared to last year's Black Ops II because of the transition to new console systems, Cowen analyst Doug Creutz is sounding alarm bells with investors today. The analyst noted that sales of the franchise year-over-year are down 19 percent and could ultimately be down a lot lower than that for the life of the title.

"Upon further reflection, we think the [Call of Duty] numbers are a bit more troubling than they first appeared," said Creutz, who went on to say that the PS3 and Xbox 360 versions of Call of Duty: Ghosts released almost two weeks earlier in November than Black Ops 2, which offset a portion of the sales drop which would have otherwise been far worse.

"While the year-over-year gap is only 19 percent thus far, that includes two extra weeks of sales for the 360 and PS3 versions [versus Black Ops II]. Against 2011′s [Modern Warfare 3], where the difference is only one week, the title is down 32 percent life-to-date," said Creutz.

He notes that the PS4 and Xbox One versions arrived later in the month, but ultimately failed to make up the sales deficit.

"We don't think it is out of the question that the title could wind up comparing down 20 percent to 25 percent year-over-year [to Black Ops II], which is appreciably worse than the down 10 to 15 percent that we think is baked in to guidance," predicted Creutz.

Source: GamesBeat


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  1. 0
    PacManFanatic says:

    I think Ghosts, will the next gen consoles coming out around the same time, isn't a good litmus test for where the series is at right now. It seems pretty secure. What to talk failing? Look at the Battlefield franchise and how that piece of beta work went over with the gaming community. I think with Sledgehammer Games working on a innovative new branch of COD, the franchise is pretty safe. The 3 year release date cycle should also help the polish and value of the future games. I see no worries for Activision.

  2. 0
    GrimCW says:

    How is this troubling? they've been pushing the same game every year with expansion quality content sold at full price each year..

    This should be obvious, they've milked the cow dry, time to up it for some beef and get a new one.

  3. 0
    Atrayo says:

    Hi Guys,

    Much like you both stated "Sora-Chan & GrimCW" that Activation has whored out the brand to the point of diluting it. If the original creators at "Infinity Ward" weren't ousted unfairly. This would not have happened to the brand of the "Call of Duty" franchise. I suppose the suits that are managing the brand are either yes men to the exec's or aren't gamers. So the brand is saturated in the marketplace to no end.

    The above comments are right on to take a longer product iteration launch window of up to 3 years time.

  4. 0
    Sora-Chan says:

    What's this? releasing a 'new' game in a franchise year after year is causing people to not be interested in it?! What's next, people who eat nothing but desert are going to be craving some meat and veggies?! What is wrong with people? I no understand D:



    Seriously though, Activision and EA needs to put a stop to these annual releases, and instead should work on fuller games that come out once every.. let's say… three years? Four? That would give enough time for the dev teams to actually make something good, while also getting the fans to build up the craving for a new entree.

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