David DeMartini, a former senior vice president at EA has joined Oculus VR as its new head of worldwide publishing. DeMartini is the first executive to join this brand new division. He says that this new position is not unlike what he did for Electronic Arts.
"What I’m doing at Oculus, it’s not particularly different from what I did for seven years at EA as part of the EA Partners program," DeMartini told Gamasutra. "I’m figuring out how to partner effectively with big developers, small developers, all the way down to the individual who just wants to make something great for the Rift."
While Oculus might be referring to this new division as a "publisher," Gamasutra has come to the conclusion that it is more of a developer outreach, support – and occasionally – financial backing program.
DeMartini went on to say that he is currently focused on working with developers to create a diverse library of Oculus Rift content when the consumer version of the headset launches next year, and to keep that content coming after the headset launches.
"Right now, all I have to offer is firstname.lastname@example.org — using that, [developers] will get a quick and honest response about their idea. Is it innovative? Is it the best use of our platform? That sort of thing," said DeMartini. "At the very least, the community will get an informative response and feedback on the direction we’re going."
DeMartini also said it didn't have any rules yet about how Oculus might handle financial partnerships with developers, but that the company is open to making deals that include platform exclusivity clauses. DeMartini also said that the company is very interested in helping to bring non-gaming VR applications to the Rift.
"There are other cool things besides games that you can do with the platform: IMAX movies, live concerts, educational programs, that kind of thing," said DeMartini. "Going outside of gaming, how do I get someone in the travel industry to put up the kind of cameras that let us create a Rift experience of being in, say Barcelona?"