According to IBM's newly released "Digital Analytics Benchmark Report," purchases made from iOS devices accounted for about 23 percent of the online shopping done on Christmas Day in the U.S. The report tracked millions of transactions from approximately 800 U.S. retail websites. Around 4.6 percent of purchases were made on Android devices.
The report also indicated that iOS users spent an average of $93.94 per order, versus $48.10 for Android devices. Finally, iOS devices accounted for 32.6 percent of the Christmas Day traffic that IBM charted, compared to 14.8 percent for Android.
Of course, this report only tracks purchases and traffic in the United States. These numbers might be turned upside down if the entire world were included…