Earlier this week the U.S. Supreme Court rejected the National Collegiate Athletic Association’s (NCAA) attempt to become a party to a lawsuit regarding the rights of the NCAA and other entities to use athletes’ likeness in video games, publicity purposes, and other materials.
The organization wanted to intervene in a settlement stemming from a lawsuit against Electronic Arts, the Collegiate Licensing Company, and the NCAA. EA and the CLC reached a settlement with former Arizona State University quarterback Sam Keller and other defendants that signed on to a class action lawsuit. The NCAA remains a defendant in the case.
After settling, EA announced at the end of 2013 that it would no longer develop and sell NCAA licensed college sports games.
CBS Sports also notes that the upcoming annual NCAA convention will likely contain a lot of talk about paying college athletes going forward. The specifics on that are up in the air, but class action lawsuits have seriously hurt the organization's image and its ability to generate income from licensing and pressure from within and without will cause the NCAA to either change or watch its relevance wane…
We will have more on this story as it develops.
Source: Inside Higher Ed