Trademarking a single common word is never a good idea, but that hasn't stopped King.com from attempting to secure a trademark for the word "candy." The company, which makes the ridiculously popular social and mobile game Candy Crush Saga, has filed a patent application for "Candy" with the USPTO. The application, which was filed for last year, was approved on January 15. Companies who oppose this filing have a 30 day window to file a complaint.
King's trademark would cover the use of the word "Candy" in games, games accessories, merchandise, and a other items, including "paper hats for use as clothing."
A 30-day window now exists for companies to oppose the trademark.
On a related note, several reports indicate that Apple is notifying app developers (on behalf of King) that they will need to change their app's name to avoid any kind of trouble.
We will have more on this story as it develops. There's no doubt in anyone's mind that King will be aggressive in protecting its trademark should it manage to secure it later on down the road…
You can check out the trademark application here.