Earlier today we wrote about King.com, maker of the so-popular-even-I've-heard-of-it social and mobile game Candy Crush, and how it had successfully trademarked the word 'candy.' The mark covers use of the word in games, game accessories, and merchandise.
In response, indie game devs Cariboo and uuav have organized the 'Candy Jam' because "because trademarking common names is ridiculous and because it gives us an occasion to make another gamejam :D"
"While there seems to be some kind of consensus about the need for a company to protect blatant ripoffs of game names and/or game aspects," said Candy Jam co-founder Laurent Raymond, "I think that the fact that it was done with so little finesse is what gathered people in [opposition]. That plus probably the irony of a company talking about copyrights while being an nth rehash of Bejeweled."
For its part, King.com says it's trademarked the word 'candy' to defend against games that seek to infringe on its IP and confuse consumers. It ensures everyone that it doesn't "enforce against all uses of Candy - some are legitimate and of course, we would not ask app developers who use the term legitimately to stop doing so."
"They could have handled the issue so much differently," said Raymond. "[But] I have little ambition about the [Candy Jam]... I wish it would mean something but this is not the first time that it's happened, and most of the time it's handled by just letting the rage pass. We'll just add fun to that rage for once."
If you're interested in participating in the Candy Jam, here are the rules:
- Make a game involving candies.
- Consider using the word "candy" several times, also "scroll", "memory", "saga" and "apple" might give bonus points
- Submit your game at TheCandyJam.com by February 3rd
-Reporting from San Diego, GamePolitics Contributing Editor Andrew Eisen