King Opposing ‘The Banner Saga’ Trademark

According to a Games Industry International report, Candy Crush Saga makers King (who are trying to get a trademark for the word "Candy") are apparently opposing a trademark filed by The Banner Saga developer Stoic.

Stoic's first game, The Banner Saga: Chapter 1, was released just over a week ago, and King's lawyers are already arguing that its title is too similar to the studio's line of "Saga" games. According to a document filed on December 27 with the USPTO, King said that it believes it will be "damaged" by Stoic's "The Banner Saga" trademark, which it applied for in July of 2013.

"The Banner Saga mark is confusingly and deceptively similar to Opposer's [King's] previously used Saga marks," the document reads. It also argues that Stoic's game is somehow similar enough in its content, and will be marketed and sold through similar enough channels, for "customers and potential customers" to confuse the product's origins, "resulting in a likelihood of confusion in the marketplace and damage to [King]."

How any of King's casual games are similar to The Banner Saga (a strategy-themed role-playing game), save sharing the word "saga" in its title is anyone's guess.

We'll continue to follow this story as it develops. You can check out King's USPTO filing here (PDF).

Source: GII

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    LoganJFord says:

    lol this is getting ridiculous, clearly the system is messed up if you can trademark commonly used words. If you ask me, I think it gives King a VERY bad name and makes them look very stupid as a company just like apple…. lol Why do these companies have the stupidest people…

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