While there's been a lot of talk about the questionable relationships between publishers like EA and Microsoft with YouTube content creators, one very familiar YouTube personality claims that it's a pretty common practice.
YouTube personality Boogie2988, who has more than 1.6 million subscribers and produces the popular Francis rage series of videos, claims that the endorsement policies being talked about by the games media are part of daily business within YouTube networks.
While acknowledging that it's a common practice, Boogie2988 wants more transparency on YouTube from video creators who take money from companies. He also thinks they should be clear about their financial relationships by disclosing them in videos they have been paid for.
"I'm not entirely sure why this is so controversial, because this happens every day," he said in a new video. "This system is so commonplace."
He goes on to say that he has taken part in these kinds of deals, but always tried to make it "abundantly clear" when he is being compensated for talking about a particular game.
He closes by saying that it is not fair when someone takes money from a company and then doesn't tell his or her followers:
"It's not fair to you when YouTubers are not being open and are not being transparent about them getting paid. The basis of this system needs to be transparency, openness and honesty."
You can hear all of Boogie2988's thoughts on this topic in his latest video.