Game developer Bugbear Interactive has announced that its Steam Early Access initiative for its new racing game, simply called "New Car Game," is a smashing success. The company said on the official website for the oddly named game that they managed to generate $1 million in sales in its first week of availability. A free tech demo of the game is available to those willing to sign up for the company's newsletter as well – if you want to try the game before you actually pay any money for it.
Bugbear highlights how much of a big deal this success is considering that the game in question is a demolition derby style racing title and its past attempts at funding it through various means including Kickstarter.
"This is an amazing success for a racing game, especially considering our tough road to the success," the company wrote on its web site. "Along the way we pitched the game to numerous publishers in the hopes that the game would eventually get released. Unfortunately we receive the same response all over again – there were no market for a game like ours. Come on, who would want to race and crash with such old beaters? Well, we would! Because of that we didn’t give up, but instead chose to seek crowd-funding on Kickstarter. However, we experienced another setback when our Kickstarter campaign didn’t reach the goal we were aiming for."
"However, we still believed in the game, and we decided to release a playable technology sneak peek," the company continued. "We were literally awe-struck by the great response the sneak peek received. The pre-order sales skyrocketed, and we reached and actually topped our original Kickstarter funding goal in just week! And most importantly: the success showed us that the players believed in the game."
Source: Blue's News