Dong Nguyen, the 29-year-old Veitnamese indie creator of the popular mobile game Flappy Bird, said that he removed the game from both Google Play for Android and iTunes for iOS devices because he was deeply concerned that the game was too addictive. There has been plenty of speculation that Nguyen pulled the game because of legal threats from Nintendo (for using art similar to art found in the Super Mario Bros. series of games) or because he couldn't handle the pressure, but it turns out that – he claims at least – he had a lot of concerns about people playing his game too much.
"Flappy Bird was designed to play in a few minutes when you are relaxed," he tells Forbes. "But it happened to become an addictive product. I think it has become a problem. To solve that problem, it's best to take down Flappy Bird. It's gone forever."
There's certainly proof that Nguyen was genuinely concerned on his Twitter feed. Taken at face-value his responses to fans who said they couldn't stop playing his game or that they had become frustrated with it, were often expressed with concern. There are a handful of responses to fans where he says things like "Please give yourself and the game a break :D," "You should take a break," and "Have a good night… ….Give my games a break too."
On the plus side, those who missed out on Flappy Bird can certainly find plenty of clones out there trying to recapture the magic of Nguyen's game. The latest is a game from The App Developers called Flying Birds 3D. Interestingly enough, The App Developers mention the word "addictive" in their announcement for the game:
“We were all massive fans of Flappy Bird and did not want the original to not be available when the developer took it offline so we created our own version. It is a bit more challenging and just as addictive."
You can check that out at flappybird3d.com if you are so inclined.