Around 40 percent of consumers will watch video on mobile devices such as tablets and smartphones by 2018, according to a new report from research firm ABI Research. This the firm says, is in spite of strong efforts to bring online video to new devices such as Google’s Chromecast and new video game consoles from Microsoft and Sony.
In 2013 global mobile video views represented more than 20 percent of the total online video consumption, and this percentage will "more than double" during the next five years, the firm notes. Pay-TV services will continue to serve as the primary video entertainment solution for most consumers, but overall time spent watching online video is expected to pass 21 hours per month by 2019, up from 12.7 hours in 2013, according to ABI Research.
Computers will remain a relevant option during the workday, while tablets will become the primary device for the most views in the evening.
"Along with time of day, video content also plays a critical role in the type of devices consumers use to watch online video," ABI practice director Sam Rosen said in a statement. "Short-form video, for instance, is quickly becoming the domain of mobile devices. For connected CE, it’s less about failing to compete with mobile, than it is a reflection of consumers’ lifestyles and how it dictates which devices are used and when."
Senior analyst Michael Inouye added that mobile video viewing creates additional touch-points, which he said increases the number of content plays per household.
"As pay-TV services continue to extend the reach of multiscreen services, we expect more content like live sporting events to play an increasing role on mobile devices," Inouye said.
Source: Home Media Magazine