EA ‘Does Not Accept’ The Premise That SimCity and Battlefield 4 Had ‘Terrible Launches’

In (what comes off as) a contentious back-and-forth interview between Rock, Paper, Shotgun's EA chief creative officer Rich Hilleman, the EA executive vigorously defends the launch of Battlefield 4 and said that with big communities comes much more noise. The interview's tone was likely set by the tough on-the-spot questions by RPS and the setting for the interview (a red carpet interview on the spot as Hilleman was heading into the D.I.C.E Awards ceremony).

When asked about overhauling future launches of games in the wake of what RPS called "terrible launches," Hilleman said that he did not accept the categorization of those game launches.

"I’m not sure I accept your premise," he told RPS. "Battlefield 4 has been an exceedingly successful product on both consoles and PC. From a sales perspective, from a gameplay perspective."

While conceding that bother were good games, RPS countered that the glitches and technical issues with both games couldn't be "written off," to which Hilleman said:

"I think there was a lot of noise about the game, but some of that is a function of your surface area. The more customers you have, the more noise becomes available. We did things wrong. We know that. We’re gonna fix those things. We’re gonna try to be smart about what customers want in the future."

"But I’m not willing to accept – and I don’t think most of my customers are willing to say – 'it’s a bad product, I wish I didn’t buy it.' That’s not the conversation we’re having now. I think what we’re hearing is, 'You made a game we really liked. We would’ve liked it a little better if it didn’t have these problems.' Many of those problems we can fix, and we have and will."

It's a short but excellent interview, and it gives players an idea of how EA corporate feels about the press coverage of those launches versus their own opinions (that they weren't as bad as some vocal fans and the media have made them out to be).

You can check out the rest of it on RPS.

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