King Lays Groundwork to Become Publicly Traded Company

Candy Crush Saga maker King has filed the paperwork to become a publicly traded company on the New York Stock Exchange (NYSE). The company has filed an application to register with the Stock Exchange under the name King Digital Entertainment, in an IPO that some believe is worth upwards of $500 million.

As part of the application process, King detailed some of the company's statistics. Interestingly enough, King notes that its most popular property, Candy Crush Saga, is responsible for 78 percent of King's total income. This explains why the company is trying to trademark its game and why it has been very aggressive as of late in fighting against any company seeking a trademark with the words "Candy" or "Saga" in their titles.

The company also revealed that in 2012 its total revenue was $164 million with net revenue of $7.8 million, but that jumped to total revenue of $1.88 billion and $567.6 million in net revenue in 2013.

King said in its filing that Candy Crush Saga has been installed on various devices over 500 million times, and the game currently has 128 million active users and more than 1.2 billion game plays every day.

Source: CVG

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