European Commission Tackles Free-to-Play Games

The European Commission announced that it is holding meetings with member states and key players in the mobile app space like Apple and Google to enforce even stronger regulation of free-to-play games. The European Union's executive body said that it is concerned that a substantial number of games are marketed as free but contain in-app purchases that can prove to be very costly to consumers and that children are "particularly vulnerable" to messaging and marketing.

In a press release, the European Commission outlined the four issues raised by consumers that will be discussed in detail at the meeting including games that are advertised as "free" but do not disclose the potential costs involved; eliminating marketing aimed at children that encourages them to make purchases; more disclosures from app makers about payment arrangements within their respective apps; and the inclusion of contact information within apps so that consumers have a way to ask questions or send complaints.

We will have more on this story as it develops.

Source: Gamaustra

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