Game streaming service Twitch has inked a three year deal to serve as the official live streaming partner of the Electronic Entertainment Expo (E3). The partnership with the tradeshow's owner, Entertainment Software Association (ESA) begins with E3 2014, which takes place in Los Angeles June 10 – 12 at the Los Angeles Convention Center.
Twitch will also have a "prominent booth" in the South Hall (we assume the company gets this for free as part of the partnership deal). Twitch's E3 channel will be integrated into all parts of the convention's presence, including E3 Insider and E3Expo.com, and the Twitch feed will be featured on monitors throughout the convention halls, lounges and press center during the show.
"Live video has changed the video game industry in a fundamental way and transformed how gamers learn, communicate and share their passion for games," said Jonathan Simpson-Bint, chief revenue officer, Twitch. "Twitch looks forward to deepening consumers' E3 online experience with top E3 news, original interviews, and behind-the-scenes E3 footage."
"E3 is the leading computer and video game event in the world. It is known and respected as the launch pad for the latest in video game news," said Rich Taylor, senior vice president of communications and industry affairs at ESA. "We look forward to partnering with Twitch and extending E3's worldwide reach to billions of consumers."