ZTE and The9 Working on ‘Fun Box ‘ Console for China

Chinese telecomm ZTE Corp. is apparently in a joint venture with Chinese game developer The9 Ltd. to build a new console for the Chinese market, according to a Bloomberg report. When grilled by Bloomberg about the new console, a representative from ZTE Corp. confirmed that its Fun Box game console will be released this month, will be powered by an Nvidia Tegra 4 chip, feature 2GB of RAM, and feature Bluetooth-enabled game controllers.

This story is particularly interesting because the Chinese companies have beaten Microsoft and Chinese media company BesTV New Media Co. Ltd. to create a new console-like or set-top box alongside a new streaming service for the region.

When the Chinese government lifted its 14-year ban on home consoles it also put stipulations in place for anyone that wanted to sell them in the country: the systems had to be manufactured in the Shanghai region. All consoles to be released in China are subject to review by various Chinese ministries that deal with cultural issues as well.

Given that both ZTE Corp and The9 are native sons, they will probably have an easier time getting over any regulatory hurdles. It is also unclear what kinds of games will be playable on this console. The companies have no plans on releasing the Fun Box outside of China.

Source: Bloomberg

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