Here's something you don't see happen every day: a major video game, a prominent YouTube personality and a mega pop star all coming together to create something special. The ultra popular sand box world building game Minecraft got some mad props recently in the music video for Lady Gaga's hit song, "G.U.Y."
At around the 5:20 mark in the music video YouTube personality Adam "SkyDoesMinecraft" Dahlberg types "/gamemode ARTPOP" into a game that looks a lot like Minecraft. Following this several figures rise from coffins, one of them looking an awful lot like the "King of Pop," Michael Jackson.
Dahlberg later tweeted a picture of him and Lady Gaga together, thanking the pop star for allowing him to be a part of the video:
— SkyDoesMinecraft (@SkyDoesMinecraf) March 23, 2014
It makes sense given the popularity of Minecraft that Lady Gaga would want to include something this cool in her latest video to grab the attention of gamers. Mission accomplished. Minecraft recently surpassed 100 million registered users mark, which included 14.3 million sales of the PC version. Developer Mojang made $326 million in revenue last year on the game, raking in around $128 million in profit.
Minecraft has been released for the PC, Xbox 360, PlayStation 3, and mobile devices such as Android and iOS. Versions of the game are also in development for the Xbox One, PlayStation 4, and PlayStation Vita.