A source close to the situation (who asked not to be named because they were not authorized to talk about the matter) has informed us that GameStop is in a battle at locations around the country that are in a general proximity to Walmart. Walmart launched its video game trade-in program today, offering consumers the ability to trade in their old video game software for in-store credit.
Employees at GameStop that are in close proximity to Walmart stores (and selected by GameStop management) have been authorized to give consumers 20 percent more for trade-ins at those locations. In a memo from GameStop Operations dated March 25, managers were informed that their store had been selected as a participant in the "Never Walk a Trade" program and to call a special number. Our source tells us that this "test" program will run from March 26 – March 31 and will give consumers who trade in games an extra 20 percent in store credit.
This special test program being initiated by GameStop at these locations shows that the retailer is taking Walmart's move into a space that it currently dominates (used games) very seriously. We'll have more on this story as it develops.