While Handsome Woman Productions would not "name names," it is hinting that Ultimate Fighting Championship (UFC) has forced the indie development studio to change the name of its "gay-themed" fighting game, "Ultimate Gay Fighter." The studio said that it would change the name of the game featuring LGBT characters due to what it called "legal pressure from an unnamed mixed martial arts promotional company."
According to Handsome Woman Productions the company it refused to name "believes the UGF brand and related mobile gaming product threatens one of their reality TV series/fighting competition brand."
"We have a trademark pending, but the prospect of a potential lawsuit is very intimidating," Founder Michael P. Venker said. "We don't have the funds to compete with their take-no-prisoners approach. We offered them solutions, but this company remains firm in believing our Ultimate Gay Fighter brand threatens their brand, despite vast differences in our customer base and product."
A new name has not been announced, though the developer says it will reach out to the fans to pull a new title. The game's content will also remain the same.
In a letter to the game's fanbase, Handsome Woman Productions said the decision wasn't an easy one to make and that they want fans to come up with the new name for Ultimate Gay Fighter.
" … This potential legal situation already delayed the game several months as we deliberated our options. Our mobile gaming product is vastly different from their brand and related products. At the end of the day, our strong belief in releasing this game remains most important, and we did not want to lose everything we have worked so hard for."
"We wanted to give our fans a chance to come up with a new name for Ultimate Gay Fighter, knowing we've had your support throughout this journey — from the fan art you've given us to the heartfelt messages we've received. We owe this to you."